Saturday, November 29, 2008

Astronaut Invents Zero-G Coffee Cup

November 28, 2008 by Rich

NASA astronaut Don Pettit loves his coffee. So it comes as no surprise that he found a way to drink coffee from a cup, instead of the traditional straw, on his day off Sunday aboard the International Space Station.

Drinking any liquid in the weightless environment of space could be a messy affair. With hot coffee, it could be a potentially scalding affair. So astronauts use silver pouches and plastic straws to sip anything from water to orange juice to Pettit’s beloved space java.

“We can suck our coffee from a bag, but to drink it from a cup is hard to do because you can’t get the cup up to get the liquid out, and it’s also easy to slosh,” Pettit told Mission Control while sending a video of his new invention to Earth.

Pettit arrived at the space station last week aboard the shuttle Endeavour, which is delivering a recycling system that converts urine into drinking water and other new gear to outfit the space station for large, six-person crew.

He used a piece of plastic ripped from his Flight Data File mission book and folded it into a teardrop-shape that’s closed at one end. Surface tension inside the cup keeps the coffee from floating out and running amuck.

“The way this works is, the cross section of this cup looks like an airplane wing,” he said. “The narrow angle here will wick the coffee up.”

Wednesday, November 19, 2008

Single Serve Industry Trend tearing it up !!!!!!!!!!!

Green Mountain Q4 profit doubles on K-Cup sales WOW looking for 50 to 60 growth in single serve catagory in 09 according to conference call . What an opportuinity for a line of functional coffees in a single cup, but you don't have to wait look at this cool product adaptor

Tuesday, November 18, 2008

Flying 40 yard sprint!

JavaFit enhances exercise!!

The effects of a nutritionally enriched coffee drink on repeated flying 40-yd sprint performance
Jon-Kyle Davis , Matt Green, Matt Laurent, Nick Bacon and Whitney Thomas
Department of Kinesiology, The University of Alabama, Tuscaloosa, AL 35487, USA
International Society of Sports Nutrition Conference and ExpoLas Vegas, NV, USA. 9–10 June 2008
Journal of the International Society of Sports Nutrition 2008, 5(Suppl 1):P1doi:10.1186/1550-2783-5-S1-P1
The electronic version of this abstract is the complete one and can be found online at:
17 September 2008
© 2008 Davis et al; licensee BioMed Central Ltd.
A double-blind, placebo controlled, randomized trial was performed to evaluate the effects of a nutritionally enriched coffee (NEC) drink compared to decaffeinated coffee (DC) on repeated flying 40-yard sprint performance.
Physically active male and female volunteers (n = 13) completed 24 × 50 yard sprints following NEC and DC (counterbalanced). Sprints were completed in 2 halves (12 sprints per half) with 2 minutes recovery between each sprint and a 10-minute recovery period between halves. Acute-RPE (A-RPE) (0–10 omni scale) was recorded after every sprint and Session RPE (S-RPE) was recorded 20 min after completing each trial. Blood lactate ([LA]) was recorded at baseline and following sprints, 6, 12, 18, and 24. Additionally, a fatigue index (FI) was calculated as a percentage difference between mean sprint time and fastest sprint time.
A 2 (trial) × 2 (treatment) repeated measures ANOVA revealed significantly (p = 0.03) faster (main effect) sprint time for NEC. Post-hoc analyses revealed significantly faster times (p ≤ 0.05) for sprints 1, 3, 4, 6, 8, and 17, while approaching significance at sprints 10 (p = 0.07) and 15 (p = 0.08). No main effect for A-RPE (p = 0.28) or [LA] (p = 0.15) was found. Results from a paired t-test revealed a significantly improved FI (p = 0.04) with NEC but no significant impact on S-RPE (p = 0.72).
Results indicate that caffeine administered in a NEC drink can enhance repeated bouts of acute sprint performance possibly through delayed fatigue as evidenced in a dampened perceived exertion response (faster sprints with similar RPE).

Saturday, November 15, 2008

Interesting news! Coffee decreases the risk of several cancers, including breast, liver, kidney and colorectal. The polyphenols in coffee are among the healthiest things you can consume. Drink up.

Coffee consumption and the risk of cancer: An overview. Nkondjock A.
Habitual coffee drinking has been associated with a reduced risk of mortality and chronic diseases, including cancer. The favourable influence of coffee is supported by several plausible mechanisms due to the presence of a variety of biological compounds such as caffeine, diterpenes, caffeic acid, polyphenols as well as volatile aroma and heterocyclic substances. Current evidence suggests that coffee consumption is associated with a reduced risk of liver, kidney, and to a lesser extent, premenopausal breast and colorectal cancers, while it is unrelated to prostate, pancreas and ovary cancers. Coffee drinking may still help reduce death due to liver cancer.

Thursday, November 13, 2008

Vitamin Infused Fresh Roasted Coffee Distributor JavaFit, Announces Partnership With CLR Roasters

JavaFit Coffee, a distributor in caffeine and fat burning fresh roasted coffee products, recently formed a partnership with CLR Roasters. This partnership in the coffee industry will push the JavaFit brand into many households. It will also further expand JavaFit into the vitamin infused coffee sector as CLR roasts coffee for a number of companies throughout the state of Florida and markets its own Café La Rica brand of Espresso to retailers. With this new agreement, JavaFit will have 85% control over CLR Roasters as opposed to 50% previously.

Read more about JavaFit's partnership with CLR Roasters.

Tuesday, November 4, 2008

Report: Functional Foods Emerges As Key Weight Management Trend

Here is an article I found on MediaPost connecting functional food and beverage products to weight loss. Dairy based beverage trends should bold well for the new Javafit RTD launch!!!

Functional Food, Beverage Products Present Opportunities
by Karlene Lukovitz, Tuesday, Oct 28, 2008 6:38 PM ET
Diet products that are simply lower in fat, sugar and calories aren't as hot as they once were. "Functional" is the new frontier for food and beverage companies looking to grab the attention and dollars of the growing number of overweight consumers at home and abroad, confirms a new Euromonitor International Trend Watch report, "Opportunities Within Functional Weight Management Products.'
In response to consumer trends, weight-management products are undergoing a "profound shift" away from merely "better-for-you" (BFY) or "lesser evil" reduced fat/sugar offerings and toward products with ingredients promising benefits such as appetite suppression and increased metabolism/calorie burning, report Euromonitor's analysts.
In fact, whereas such ingredients and claims were once mainly the bailiwick of those diet supplements promoted on TV via startling before-and-after photos of women and men in bathing suits, mainstream companies are increasingly looking to get in on the action.
The reason: Worldwide BFY packaged foods sales reached $116 billion, and beverages reached $36 million last year, but together, their annual growth rate was only marginally higher than the 2% to 4% seen by the overall packaged F&B market, according to Euromonitor. Meanwhile, fortified/functional F&B's continued to see growth of about 10% in 2007.
A few major U.S.-based F&B's have already stuck their toes into the functional waters. Kellogg has been particularly active with its Special K brand, including its recent launches of Special K Sustain cereal with fiber and soy protein and its "innovative--especially for a cereal company"--Special K20 Protein Water mixes and bottled waters. Both products hone in on the "satiety" trend, points out Euromonitor.
The joint Coca-Cola/Nestle launch of Enviga in the U.S. in late 2006 stimulated controversy and lawsuits with its "negative calorie" claim. But that hasn't dissuaded PepsiCo from introducing, with a less aggressive marketing/claims approach, both Diet Pepsi Max (zero-calorie cola with ginseng and extra caffeine to provide "a kick of energy") and Tava--another zero-calorie, carbonated beverage fortified with vitamins and chromium and offered in three "exotic flavor blends."
Smaller and medium-sized functional weight-management players in the U.S. include Marquis Platinum's new Vitality Drink with green-tea extracts, marketed as an energy drink with a calorie-burning formulation; and Scientific Response's dairy-based Drink & Shrink chocolate shake, which contains hoodia gordonii extract. The latter, reports Euromonitor, is sold as a dietary supplement rather than a food product "in order to get around much stricter regulations on herbal extracts permitted in foods, as set out by the U.S. Food and Drug Administration (FDA), which would not allow hoodia as a functional ingredient in food products."
Unilever is reported to be planning the launch of a hoodia weight-management product under its Slim-Fast brand by 2011, according to Euromonitor.
Functional weight-management F&B products are already quite prevalent in other countries, including Spain and Japan.
Euromonitor explains that functional weight-management products fall under three broad categories/benefits claims: products that suppress appetite/induce a feeling of satiety and include functional ingredients such as chromium, hoodia gordonii, fat emulsions, added protein and fiber; products that boost metabolism and include ingredients such as conjugated linoleic acid (CLA), omega-3 and green-tea extracts; and products that inhibit digestion of macronutrients (carbs, fats) or their conversion into body fat with elements such as hydroxycitric acid (HCA).
Here's a summary of the most promising areas of opportunity for F&B's in the functional weight-management arena, per Euromonitor's analysis:
* Dairy: Dairy products provide the "ideal" physical and marketing medium for the addition of many types of functional ingredients, in part due to the global probiotic yogurt boom. "Consumers the world over are more than ready for the next line of functional dairy products," says Euromonitor, noting that, for example, one-shot yogurt drinks "lend themselves especially well to employing a satiety-enhancing positioning." Such products are already available in other countries.
* Beverages: In addition to the carbonated and other drinks already noted, waters are ripe for functional marketing because of "the bottled water industry's well-communicated rehydration message" and because bottled waters in general are already associated with weight management in consumers' minds, reports Euromonitor. Again, waters with weight-management-purporting benefits are available in other countries.
* Bakery: Since the reduced- or low-carb craze began to wane in 2004, marketers have largely failed to capitalize on the "golden opportunity" in weight-management-positioned carb products, says Euromonitor. "Weight-management products ideally need to have a daily presence in consumers' lives if they are to stand any chance of being effective"; hence, the opportunity in products like bread or breakfast cereals, say the analysts.
Aside from Kellogg in the U.S., Japanese manufacturers have introduced soluble-fiber cake bars that produce a long-lasting feeling of satiety, Euromonitor reports. But chromium, "which is promoted in the dietary supplements realm as fighting off sugar cravings, would make an ideal weight management ingredient to be added to staple bakery products," and HCA, "which is purported to inhibit the conversion of carbohydrates into fat, offer "great potential" for carb-rich, low-fat bread and breakfast cereals, it points out.