Monday, October 27, 2008

Coffee With Benefits

Its no surprise that America loves coffee.

A recent trend is to add benefits to coffee, including soy protein, guarana, garcinia cambogia, matcha green tea, white willow, yerba mate and echinacea in order to boost metabolism or energy, improve the immune system or increase mental focus.

The LA Times put 4 infused, pre-ground coffees to a taste test and were surprised at how much they tasted like regular pre-ground coffee.

Here’s what we found:

  • Spava: Organically grown (fair trade) arabica beans, fortified with green tea (20 milligrams per 6-ounce serving) and guarana extract (15 milligrams per 6 ounces). The coffee purports to stimulate metabolism and burn fat. Tastes more acidic, bolder, stronger and earthier than the other coffees tested, with a slightly grassy undertone.
  • Kosmo Protein Coffee: Organically grown (fair trade) arabica beans roasted with organic whole soy beans. The soy adds 2 grams of protein per 6-ounce serving. Low in acid, the coffee contains half the caffeine of regular coffee, due to the diluting effects of soy beans. This was the smoothest and mildest of the coffees.
  • JavaFit Energy Plus: Arabica beans with garcinia cambogia, green tea extract, niacin and extra caffeine (150 milligrams extra per serving). The aroma was strong, almost pungent. The flavor was very robust, and almost bitter at first, but the bitterness mellowed after a few sips.
  • Fusion, Diet FX: Organically grown (fair trade) arabica beans, fortified with hoodia, green tea and yerba matte. Amounts of the added ingredients are not included in the packaging. Noteably smooth and non-acidic, with a nice aroma. Tastes surprisingly similar to upper end, generic coffee served on airplanes.

Tuesday, October 21, 2008

JavaFit Enhances Fortified Gourmet Coffee Line

JavaFit, a provider in caffeine and fat burning coffee products, has enhanced their gourmet coffee line to include specific function support. The company’s offerings of brewed coffee include; Energy Extreme, Diet Plus, Focus Plus Multi-Vitamin, Immune Plus Multi-Vitamin as well as their Original blend.

also offers a coffee club called Java Club, which provides a customized delivery schedule, for customers craving a functionally supportive energy drinks. Benefits of being part of the Java Club include discounts and automatic delivery on 4, 6 or 8 week intervals.